Inspired by Steven Spielberg's Shoah Visual History project, Dean Valentine, former Disney and UPN president, recruited Michael Rosen for the pilot stage of the Archive of American Television.

In 1997, Rosen co-founded the Archive with Valentine, Grant Tinker, David Wolper, and Thomas Sarnoff. Over ten years, Rosen produced and directed over 2,000 hours of long form, unedited interviews with 500 television legends - creating the world's largest digital collection of its kind.

The Archive’s ongoing mission is to document the history and continuing evolution of television by streaming rare interviews with industry giants such as Alan Alda, Milton Berle, Steven Bochco, Ed Bradley, James L. Brooks, Carol Burnett, Walter Cronkite, Ossie Davis, Michael J. Fox, John Frankenheimer, Andy Griffith, Florence Henderson, Don Hewitt, Quincy Jones, Norman Lear, Jerry Lewis, Sidney Lumet, Mary Tyler Moore, Carroll O'Connor, Sumner Redstone, William Shatner, Fred Silverman, Aaron Spelling, Ted Turner, Dick Van Dyke, and Dick Wolf.

The Archive of American Television, now named The Interviews, is a program of the Academy of Television Arts & Sciences Foundation.