Inspired by Steven Spielberg's Shoah Visual History project, Dean Valentine, former Disney and UPN president, recruited Michael Rosen to launch the Archive of American Television in 1997. It is now the world's largest collection of its kind.

Working closely with the Archive co-founders and industry giants Grant Tinker, David Wolper, and Thomas Sarnoff, Rosen produced over 2,000 hours of original content by filming documentary interviews with 500 television legends.

The Archive’s ongoing mission is to document the history and continuing evolution of television by streaming rare interviews with industry giants such as Alan Alda, Milton Berle, Steven Bochco, Ed Bradley, James L. Brooks, Carol Burnett, Walter Cronkite, Ossie Davis, Michael J. Fox, John Frankenheimer, Andy Griffith, Florence Henderson, Don Hewitt, Quincy Jones, Norman Lear, Jerry Lewis, Sidney Lumet, Mary Tyler Moore, Carroll O'Connor, Sumner Redstone, William Shatner, Fred Silverman, Aaron Spelling, Ted Turner, Dick Van Dyke, and Dick Wolf.

The Archive of American Television is a program of the Academy of Television Arts & Sciences Foundation.